Sorenson & Associates Ltd. - What we do


	One of the more bizarre aspects of modern advertising is that, disregarding the concept of quality, anyone can do it. An 8 year old boy with a lemonade stand can organize his own hand-scrawled sign announcing his wares, and may even charm his prospective customers in the process. In much the same way, the proprietor of Bud's BeachWear can put together his own "here's my store, here's my product" press advertisement. You see his type of advertising approach every day: "When it comes to Beach Wear, come down to Bud's.... you'll find...(insert endless list of products here)." We regard it as part of our Creative Mission to nudge the envelope a bit by "exploring the fringe".... examining a few genuinely wild ideas to enlarge our creative horizons and perhaps find a new and unique way to communicate our client's message to the public. Usually, the creative solution lies somewhere midway between that "fringe" and normal workaday advertising messages. Creative and memorable, but still within what most consider the norm. Occasionally, however, we encounter a client courageous enough to embrace a concept that deviates sharply from the mundane...giving us that rare opportunity to take a step back as Dr. Frankenstein stepped back from his creation and exclaim with glee: "It lives!" In these cases, we're happy to employ a motorist on a caffeine jag to promote herbal teas... out-takes of an engaging young actor's first biscuit commercial.... even a not-very-subliminal approach to the marketing of tea. To us, these forays into the unknown offer the best of both worlds.... creative fulfillment and memorability to the nth degree!